The goals of this project were to design a physical product connected to a digital service that would aid the user in their experience of buying a gift. Any problems the user had in the journey of buying a gift for a friend, family member, acquaintance, etc., would be further analyzed and synthesized properly into a product which assists the user.
This was an extremely interesting project to attempt and iterate on. I am happy with the product and enjoyed the process of creating a VR experience using ideas in latest technology and future concepts.
In order to start this process of understanding the user and her problems, the design thinking process was used.
This method follows a step-by-step iterative and repeating approach that utilizes empathy, defining, ideation, and prototyping, testing, and implementing. By repeatedly going back on steps and understanding the problem better, solutions can become better for the user.
Empathy maps are useful in breaking down the user’s problem. It helps understand the user in how they think, feel, what they say or do when dealing with their problem.